Marketing Support

The Amulet door range is well designed and manufactured. As you would expect of any new VEKA product, the Amulet door range is backed by quality marketing materials to ensure the installer and distributors have a welcome revenue stream with minimal resource commitment.

VEKA plc will provide a range of literature to promote the Amulet door range, including: Installation guides, maintenance guides, A range covering wall chart, a 12 page A4 retail brochure and a 36pp A4 trade brochure. We also intend to support the range with trade adverting, PR, direct mail, exhibitions and the VEKA big Rig.

Lead generation will primarily by our Web strategy which will feature free web sites for distributors and installers linked to search engine management and Pay to Click technology

Brochure

Trade Brochure
A stylish but comprehensive brochure that links the VEKA brand with the Amulet door range. The brochure illustrates the full range (but not the thousands of design options) of doors designs, colours, glazing and hardware.

Retail Brochure
The 12pp A4 retail brochure illustrates all the features and benefits of the Amulet door range. The brochure covers a snapshot shortform vision of the door designs, colours, glazing and hardware.

Branded Websites
As part of our marketing support we will provide the network of installers and distributors with their own bespoke Amulet doors websites.

Consumer Facing:
Installername.frontdoors.uk.com – consumer site branded to the installer, used to generate leads from online visitors and to give further information for customers who have received an installer brochure. This site contains the ‘Design your Door’ Facility

Trade facing:
Distributorname.compositedoors.uk.com – Trade website branded for the distributor to provide information for prospective/existing installers plus an installer locator to drive leads to their OWN installer network.

    © Copyright VEKA plc 2008